fact nothing new in the flagship H & M Champs Elysees. Take Jean Nouvel for this result? A nice shot of communication, but beyond that, it seeks orignalité concept. A flagship
beyond the size is supposed to be the most beautiful store, one that conveys the brand values. The place where a unique experience. There While this is great. There are bare stone wall and ceiling (the conceptual originality ...). The dramatization of supply is poor, some figures, the service catwalk ... and as it's filled with people one sees little or nothing.
only real originality, giant video screens that rise and fall in skylights or move latérellement showcase. And to a lesser luminaries. By
cons commercially, the number of H & M bag strolling on the Champs, the figure must be at the rendezvous.
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