Leader Price's conviction three weeks ago, to pay 300,000 euros in damages for comparative advertising was not enough to Carrefour.
Carrefour sees red and pays Lidl and Leader Price in comparison. 25 products of daily use basis for this campaign, which coincidentally gives Carrefour and Carrefour products Discount winners.
What make a little wary consumers who saw a few weeks ago spread over the walls of the opposite argument from Leader Price. To continue the analogy
pastoral care not cry wolf too often. The consumer could find the string a little big.
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