Who is not yet fully convinced of the empowerment of consumers about brands, it stops a few seconds of this episode history of the former future GAP logo. Who is to my knowledge a first in the life of brands.
The story is short because GAP is the opinion of the fans of the brand on the proposed new logo brand on Facebook. On October 7, negative reactions, the community manager announces take into account the views and offers fans make proposals.
The next day, October 8, opposite the insistence of the critics, the president of GAP - Marka Hansen said in his blog the motivations for this change ( http://huff.to/bMNhCU ).
And today October 12, epilogue, critics continue to occur, GAP makes the decision not to change its logo. "Consumers Gap listens to ..." ( http://bit.ly/9xvtvJ )
Thanks to Christine who played " homing on the subject.
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