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The response of tit for tat for Carrefour

Leader Price's conviction three weeks ago, to pay 300,000 euros in damages for comparative advertising was not enough to Carrefour.
Carrefour sees red and pays Lidl and Leader Price in comparison. 25 products of daily use basis for this campaign, which coincidentally gives Carrefour and Carrefour products Discount winners.
What make a little wary consumers who saw a few weeks ago spread over the walls of the opposite argument from Leader Price. To continue the analogy
pastoral care not cry wolf too often. The consumer could find the string a little big.

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With Yves Rocher Plant on the "Champs"!

It happens at Yves Rocher and the "Champs Elysees", a delegation of Councillors Yves Rocher are the good word of "Operation Together Plant for the planet ".

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Under pressure from Facebook, no go at the new logo Gap! Flagship

Who is not yet fully convinced of the empowerment of consumers about brands, it stops a few seconds of this episode history of the former future GAP logo. Who is to my knowledge a first in the life of brands.

The story is short because GAP is the opinion of the fans of the brand on the proposed new logo brand on Facebook. On October 7, negative reactions, the community manager announces take into account the views and offers fans make proposals.

The next day, October 8, opposite the insistence of the critics, the president of GAP - Marka Hansen said in his blog the motivations for this change ( http://huff.to/bMNhCU ).

And today October 12, epilogue, critics continue to occur, GAP makes the decision not to change its logo. "Consumers Gap listens to ..." ( http://bit.ly/9xvtvJ )

Facebook Gap

Thanks to Christine who played " homing on the subject.

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H & M, an architect not very "new" highly interactive

fact nothing new in the flagship H & M Champs Elysees. Take Jean Nouvel for this result? A nice shot of communication, but beyond that, it seeks orignalité concept. A flagship

beyond the size is supposed to be the most beautiful store, one that conveys the brand values. The place where a unique experience. There While this is great. There are bare stone wall and ceiling (the conceptual originality ...). The dramatization of supply is poor, some figures, the service catwalk ... and as it's filled with people one sees little or nothing.

only real originality, giant video screens that rise and fall in skylights or move latérellement showcase. And to a lesser luminaries. By

cons commercially, the number of H & M bag strolling on the Champs, the figure must be at the rendezvous.

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Showcases at Daffy's



the occasion of the Fashion Night in New York, the store Daffy's has staged a coup event has stirred up crowds. Passersby could ask the mannequins wearing the uniforms of their choice by sending SMS ... enough to make the windows very much alive!

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Beau, as he was
Beautiful and sick to him to scare

say that there is more space

not glow in the face.
love both the world he would leave
,
keep in mind and take it off
,
accompany
which survives elsewhere softness
love of people and body
meeting
hearts to live,
one day, always,
to life, death,
finally happy not to even say

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Desigual, all naked!



It happens in New York, a mechanical event as Desigual starting to get accustomed to do. We remember the KissTour the beginning of the year in Spain. Here, the mechanics are simple come in undress Desigual and offers first 100 high and low. Expect to see actual pictures of customers before the store ....