Amazing discretion of Lanvin at H & M flagship store on the Champs-Elysees. Logically one would expect to means of événementialisation a bit more spectacular than a small window and a catwalk shy "hacked" in the basement. Not even a label for good leverage this partnership and guide clients toward the holy grail of fashion.
The event was in New York, like what, no one is prophet in his own country!
This is the brand Lanvin is less likely to move the French and the collection developed with Alber Elbaz is oriented evening dress, which limits the scope commercial.
Nothing to do with the popularity of the little dresses and pullovers striped Sonia Rykiel.
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