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At H & M, Lanvin is unclear!

Amazing discretion of Lanvin at H & M flagship store on the Champs-Elysees. Logically one would expect to means of événementialisation a bit more spectacular than a small window and a catwalk shy "hacked" in the basement. Not even a label for good leverage this partnership and guide clients toward the holy grail of fashion.

The event was in New York, like what, no one is prophet in his own country!



This is the brand Lanvin is less likely to move the French and the collection developed with Alber Elbaz is oriented evening dress, which limits the scope commercial.

Nothing to do with the popularity of the little dresses and pullovers striped Sonia Rykiel.

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flammable Belle red (and there are no ads!)



Discover Xavier Mathieu, the voice of "Conti" in the theater on Culturebox!

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Square - credit card terminal mobile

seen on the site of the exchanger, a very interesting new payment using the mobile.

Accept payments by credit cards is still difficult for very small structures. Square aimed at individuals (or TPE) who wish to accept credit cards as payment: empty attics, block parties, garage band concert, ...

More : Square - terminal mobile credit card - exchanger

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Appli iPhone FNAC.com prohibited FNAC?

Recently, a small tower at the Fnac Forum I discovered a new application in the air. An application that appears to establish the foundations of the "Mobile Assistant Shopper ideal. Finally creating a bridge between the content, information and opinions available on the Web and products in "real life". Very promising.

And while Fnac relatively regular customer, card holder and possessor of a iPhone App equipped with Fnac Live & Tick, I missed the information ... but there's obviously not just me.

On my way to iTunes, to get the said application and see what it was "in the belly", I came across the following client review ...

A client who is being abused by a seller Fnac, while using the app store Fnac.com. The information was apparently not circulated among the staff of the Fnac (or at all).

This raises questions not only about information, training, but also space given to vendors address new technologies and changes in the trade. What value of their role, taking into account the new shopper behavior of 2.0?

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The fast food ... and clear

A sign of fast food, referenced for its simplicity at the Palais des Congrès in Paris.
Modern design, but more importantly, what is not so common in this type restaurant, a reading of the offer "Shopper inside.

Who has already solved before a multiplying array of menu options and possible combinations, the table only readable at a time when a young waitress asks you what you want to eat, understand what I mean.

Here is a simple, user manual and simplified to the maximum rates.