January 31 Facebook has made available in France are under "Deals" (Facebook Deals) related to the "Places".
The central idea is to enable Facebook Deals to share with his friends good deals in real time and location-based way. More than a thousand words, the video below you will foresee all the possibilities and new opportunities for commercial activation.
A new Facebook feature that will strengthen the role of increasing importance taken by the mobile and web social behavior purchase. A recent study conducted by GFK in the U.S. shows how smartphones play an increasingly important role in the purchasing process.
few numbers that start to become significant on the basis of owners of smartphones:
52% use it to locate a retail outlet,
40% compare prices, 33%
them learn about a shop before visit, 34%
to find deals, coupons, ...
20% post on a social network, their mobile phone, a notice on a store experience
These are U.S. figures, but it is not clear why the French figures would not end up following the same trend (if not already). Since, looking back by all means a good deal, good product, good experience (shopping, restaurant ,...) is an issue that knows no boundaries.
Follow closely ...
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