first store HEMA, just moved to Paris in early December (déjà l'année dernière). Si ce n'est pas une nouveauté en France, la première ouverture remontant à janvier 2009 à Créteil Soleil, la prise de position rue Rambuteau dans le quartier des Halles - ne peut que conforter l'idée que ce n'est qu'un début pour cette enseigne Hollandaise qui compte maintenant 4 magasins en France (avec Lille et Valencienne).
Créée en 1926 à Amsterdam, cette enseigne qui cultive design et petits prix, s'était faite connaître de nos milieux professionnels en 2007, bien au-delà de ses zones d'implantation , à la sortie de son site de vente en ligne particulièrement original. (Vous pouvez rediscover or discover below)
To return to the store and its concept, 7 produced by combining the universe functions and / or destinations thereby facilitating tracking for customers: Eating, Cooking, Beauty, Bath, Home Office, Baby, Child. Integral part of the merchandising concept simple but very neat and colorful is good value products and promotes clarity of the offer.
catalog available at the entrance of the store is also designed "in the same vein."
But what is primarily the interest of the client is taught to its offer. It is composed exclusively of HEMA brand products. Basics at attractive low prices but by attention to design that positions the offer somewhere between that of MUJI and IKEA.
MUJI to the basic side and clean the object. IKEA for inspiration Nordic design.
Last point that we can not ignore, returning to the store, the strong impact of communication costs. A communication gondola that focuses on famous quotes round (no 99 cents at HEMA), a kind of trademark of the brand that began its history by selling only products to 10, 25 or 50 cents in his shop in Amsterdam.
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